Award winner: Villa Lucía Espacio Gastronómico (Villa Lucía Gastronomic Area), distinguished by its professional track record, in which it has contributed significantly to the development and tourist positioning of Rioja Alavesa, and consequently of the province of Alava and the Basque Country. It also has a varied tourist offer, continuing to innovate year after year, promoting local culture, deseasonalisation and inclusive tourism. Some examples are the projects Come Cultura, its restaurant zero Km, Villa Lucía con los 5 sentidos (100% accessible) or its 4D experience In a DreamsLand.

It especially has a great commercial relationship with ATRAE’s incoming agencies, listening to their requests and always highlighting the work done by this sector of Basque tourism. In short, at ATRAE we consider that it is the candidacy that best meets all the aspects to be assessed as set out in the awards’ conditions.

Special mention ¡Qué me estás contando! programme of EITB (Basque Radio and Television), awarded for its contribution to giving visibility to tourism in the Basque Country, to quality tourism and with special support to local companies. They also spark debate and listen to the different agents in tourism industry.